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EDUCATION | SANTA LUZIA CITY GOVERNMENT

The campaign presents the transformation of education in Santa Luzia through a visual contrast between schools of the past and those of today. Inspired by the visual style of series such as WandaVision, the concept uses the transition from past to present to show how classrooms, teaching tools and school spaces have evolved, highlighting how investment in infrastructure and technology creates new learning opportunities for students and teachers.

Main artwork for Santa Luzia’s education campaign, featuring a student, a contrast between past and present, and the Portuguese campaign line meaning “Education was always the plan. Technology turned it into action.”

The campaign line “Education was always the plan. Technology turned it into action.” expresses the Santa Luzia City Government’s commitment to modernizing education. The campaign highlights how investment in technology, new equipment and improved school spaces turns this commitment into concrete action, creating better learning conditions for students and teachers.

Indoor advertising mockup featuring a teacher holding a laptop and a message about modern teaching resources.
Bus rear advertising mockup featuring a student using a laptop and a message about modernizing classrooms.
Campaign advertisement mockup in the Estado de Minas newspaper, featuring a student and a visual contrast between schools of the past and present.
Mockup of the campaign banner on the Santa Luzia City Government website, displayed on desktop and mobile.
Billboard mockup featuring the campaign artwork, a student holding a tablet and a message about technology in education.
Social media carousel mockup featuring students, a teacher and information about school equipment and technology.

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