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GUIDELINE | LABORATÓRIO SÃO PAULO

Life is made of moments. Family gatherings, small achievements, unexpected hugs and the stories we build over time. These experiences give meaning to our days and make every stage of life special.

This insight became the starting point for the creative concept we developed for Laboratório São Paulo. Beyond communicating tests, vaccinations and services, we chose to show what lies behind caring for our health: the opportunity to share more moments with family and loved ones, nurture relationships and enjoy a better quality of life and well-being.

Photo board featuring families, hugs, physical activity and moments of healthcare.

The identity’s color palette featuring blue, lime green, pale lavender and pink.

Typography board featuring Montserrat, numerals, the alphabet and font weights, followed by a detail of digital applications.

Composition of posts about health and family, and a smartphone featuring the Laboratório São Paulo identity.

Designs for special dates and awareness campaigns, covering blood donation, health and well-being.

Printed material mockups featuring a family on the cover and blue pages, presented against a gray background.

Open printed material mockups featuring a family photograph, a list of tests and blue and green applications.

Folded Laboratório São Paulo brochure with a family photograph, information and QR codes in a white and green composition.

Opening board for the internal communications section, with a man walking and looking at his phone against a white background.

Three internal communication designs: Café com Prosa, Pink October and Blue November, and guidance on nutrition and sample collection.